“This story is inspired by a more gender-neutral fashion world, and we want the story to inspire and change the old way of looking at male fashion. This is me, a fashion story where we talk about the future of male fashion, who is currently undergoing huge changes at the moment. We are going toward bold new directions. In the past years women have been borrowing fashion ideas from men, a mix between feminine and masculine. But in todays male fashion, we are starting to see the same, a mix between masculine and feminine. We have for a long time thought that if a women wears it, a man can’t.
And now, I hope that we can remove these thoughts, and play around with what society says is for females and males. This is me, is basically a fashion story where you would be allowed to open your minds, and perhaps be able to search for beautiful nonstereotypical male images and find loads of them. A future were there’s no difference in style depending on who you are, and were you are allowed to be you.”

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